Why is Indoor Air Quality very Important?

Air pollution is the greatest environmental threat to humanity (UN & WHO)

Air pollution kills over 7 million of us every year, and causes a number of diseases from asthma to cancer and heart disease.
The World Health Organisation (WHO) and The United Nations (UN) state air pollution is the single largest cause of disease from the environment and that over 90% of us are exposed to pollution levels that are above WHO air quality guidelines.

Indoor air quality is typically significantly worse than outdoors

The air in buildings started outdoors, we then brought it indoors and added more pollutants, such as cleaning products and cosmetics, even apparent ‘air fresheners’.
A new study has proven that such products have overtaken cars as a major source of air polluting chemicals.
The amount of toxic volatile organic compounds (VOCs) in our air is increasing, a trend that’s exaggerated by additional cleaning activities in response to COVID-19.

Air quality is the key metric in cleanliness and safety…

In a recent survey by Tripadvisor, 92% of customers rank cleanliness and safety as the most important factor in deciding where to visit or stay.
Even though 99.9% of COVID-19 transmission is indoors and the majority is airborne, hotels and the F&B sector are responding by spending 30% more on cleaning products. These clean surfaces, but not the air (and can in fact further pollute the air). Are you ignoring the most important metric – air quality?

The air you breathe affects every organ in your body!

Research has now proven that the air we breathe can harm us from head to toe, including dementia, heart and lung disease, fertility problems and reduced intelligence, potentially damaging every organ and our bodies.
The damage is the result of pollutants being carried around the body by the bloodstream. When you consider we breathe some 22,000 times a day, this makes air pollution a bigger killer than tobacco smoking.

Air pollution significantly impacts customer satisfaction ratings!

How customers feel about and rate a venue is significantly impacted by air quality.
Recent research shows that poor air quality in diners’ destinations has a significantly negative impact on online review ratings.
From feeling lethargic, to simply not ‘enjoying’ a meal as much, even though all other factors were constant, poor air quality negatively influences satisfaction ratings significantly.

Poor air quality impacts employee decision making and productivity.

Breathing better quality and less polluted air results in significantly better decision-making performance and higher test scores across nine cognitive functions in office workers.
Recent research showed the greatest improvement when air is cleaner regards how workers use data to make strategic decisions as well as how they plan, stay prepared, and strategize during crises, the exact skills needed to be productive.

Clean water, or clean air?

We typically drink 15 times a day.
We take about 20 minutes to process what we drink and we're so concerned about toxins in our water that we spend more on bottled water than fuel for our cars.
We breathe over 20,000 times a day (roughly 1,000 breaths during a meal).
Any pollutants we breathe can be in blood vessels in our brain within 8 seconds.
With 99.9% of COVID-19 transmission occurring indoors and mainly via the air we breathe, air is becoming more relevant than the water we drink.

The Star Rating is a proven, simple way to communicate quality, so why complicate things?

AirZones™

is the world’s first Indoor Air Quality Star Rating standard. We make it simple for everyone to understand which venues have clean and safe air to breathe.

Get your AirZones™

Air Quality Star Rating now

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